This is a stick concealer, housed in a discreet black tube. No wastage and good for travel. It is highly pigmented, so a little goes a long way. The stick should last a long time, so the price is amortised over time . Application works well by swiping a small amount under the eyes or dabbing a finger onto the bullet. The warmth of your fingers help give the product slip and meld well to the skin. A brush can be used, but fingers garner better results for me. With all concealers make sure the under eye area is hydrated well, for the product to wear best over your skin. So use your finger and gently work it into the under eye area. The shade beige is quite a neutral shade and lighter than my skin tone, but thankfully blends in nicely without that dreaded owl effect (think big eyes with bigger brighter circles around them). As long as I have prepped well it does not settle into laughter lines or have any patchiness throughout the day. It has good longevity on my oily skin. It has good coverage and conceals my dark circles. It is lighter than my skin, so I do not use it for concealing blemishes on my face.
I think this concealer deserves an A+
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